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2.1 HUMAN RESOURCE MANAGEMENT
1. “One reason for implementing global training programmes is the need to avoid
business losses due to cultural insensitivity”. What sort of training programme
would you recommend to avoid such cultural insensitivity?
2. Bring out some real life examples of how to use interest inventories to improve
employee selection. In doing so, suggest some examples of occupational
interests that you believe might predict success in various occupations including
Professor, Accountant and System Analyst.
3. Design a graphic rating scale for the below mentioned professions:
i) Secretary
ii) Engineer
iii) Web Designer.
4. Develop an incentive plan for the following positions:
i) Chemical Engineer
ii) Plant Manager
iii) Used car sales force
iv) First-line supervisor
Examine the factors that you have to consider in reaching your conclusions.
2.2 MARKETING MANAGEMENT
1. Examine the suitable demographic segmentation variables other than age and
sex for the following industry
• Two wheeler
• Brewery
• Insurance
2. You have been selected by the ABC pharmaceutical company to be a sales force
for the period of three years. Identify and describe how you would progress
through the steps in effective selling.
3. Select an example of a new product failure in the recent context. Explore and
prepare a report highlighting the causes for its failure. Do you think a better
understanding of consumer behaviour could have contributed to its success in
the market place? Do you accept or not? Justify your stand.
4. Design a questionnaire to determine repeat purchase behaviour and brand
loyalty with respect to
• Fairness cream
• Mobile
• Sports shoe
• Ready-to-wear garments
3
2.3 FINANCIAL MANAGEMENT
1. Design an appropriate capital structure which yields more profitability of a
service industry of your choice. Illustrate your answer with the help of an
EBIT-EPS analysis.
2. “The finance manager should take an account of the time value of money in
order to take a correct financial decision.” Elucidate the statement with the
help of suitable illustration.
3. “The goal of capital management is the maximisation of long run earning to
present share holders” – Comment.
4. You are a finance manager in a manufacturing organization. You came to
know the sales are very low when compared to the last year. So you have
decided to do credit sales. Draft a proposal highlighting the decision areas to
be concentrated to avoid non-payment.
2.4 PRODUCTION AND MATERIALS MANAGEMENT
1. Why are some Industries located near the source of raw materials, whereas some
other Industries are located near the market? Justify your answer with practical
examples.
2. Explain the different types of plant layout? Write the advantages and
disadvantages of each types of layouts with exam.
3. Describe the requirements of effective system of production and planning control
in any steel plant.
4. Describe the method of drawing X and R charts. State the formula you would use
in both cases.
2.5 INTERNATIONAL BUSINESS
1. “A company that fails to go global is in the danger of losing its domestic
business to competitors with lower costs, greater experience, better and
products and is a nutshell, more value for customer. – Discuss.
2. “IMF and World Bank serve the interests of industrialized nations rather than
that f the developing countries.” – Discuss.
3. Do you justify that the working pins would really link the present scenario of
International Business with that of the future?
4. Do you think that International Financial institution help in competency
building of World nation and thereby enhance the magnitude the diversity of
global business? Explain.
2.6 PROJECT MANAGEMENT AND ENTREPRENEURSHIP
1. Should we combine debt – related cash flows with project cash flow? Why?
Discuss the issues related to the principle of treating the financing cash flow
separately from the investment cash flow.
2. Demand estimate is an important part of a project feasibility study. What are
the points we should consider is estimating demand?
3. Write a detailed not EON the purpose of post – completion audits and the
strategy employed. Is there any problem faced with the audit of mutually
exclusive projects? Discuss.
4. How can entrepreneurs develop a position of ethical leadership in business
today?
4
2.7.1 HRM : (a) LABOUR WELFARE AND INDUSTRIAL RELATIONS
1. Describe “employee – employer relations” in both organized and unorganized
sectors of this economy?
2. Workers education helps a worker to solve his problems not as an individual
but is a member of his social class discuss?
3. Describe various kinds of statutory welfare programmes available to labourers
in India?
4. Describe the different machinery for the prevention and settlements of
industrial disputes in India?
2.7.1 HRM : (b) TRAINING AND DEVELOPMENT
1. Devise a development program for the managerial personnel of an MNC.
2. Identify the procedures and their pitfalls for the effective implementation of MDP
in organizations and suggest suitable measure to avoid pitfalls.
3. Discuss the training methods available for the development of various skills of
Public Sector employees with suitable illustrations.
4. Examine the training evaluation practices in Indian industries.
2.7.2 MM : (a) SALES AND DISTRIBUTION MANAGEMENT
1. “Salesman should be assigned to that particular territory where his relative
contribution to profit is the maximum”. Discuss this statement and describe the
determinants of sales territory.
2. “The job of personal selling is not merely of booking orders” In the light of this
statement, describe the nature of the selling job and the process of selling in this
present competitive world.
3. As a marketing manager for a nondurable manufacturing company, what factors
would you consider and what process would you adopt to select a distribution
channel? Explain.
4. Some people opine that a middleman increases the cost of marketing, while
others praise it as it adds value to the product. How would you reconcile these
two opposite views?
2.7.2 MM : (b) MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. How are psychographics distinct from demographics? Why would it be
necessary to study psychographics to better understand marketing and
consumer behaviours?
2. In the early stages of development consumer behaviour was known as buyer
behaviour. What important aspect of the exchange process does this change in
name reflect?
3. What is secondary data? What are the various sources available for secondary
data? How will you evaluate the merits of secondary data?
4. Analyze the consumer decision making process and problems in buying a
luxury car with appropriate examples?
5
2.7.3 FM : (a) INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. As an individual investor, what aspects of public issues you should be familiar
with? Discuss your views with relevant to the recent trends in primary market.
2. If the market price per share is equal to the book value per share, the following
are equal :
 Return on equity, Earnings price ratio, Total yield.
 Elucidate with few examples.
3. Describe the procedure developed by Markowitz for choosing the optimal
portfolio of risky assets with suitable examples.
4. How and when will you adopt (1) Portfolio Reconstruction (2) Portfolio
Rebalancing and Upgrading and (3) Performance attribution when you are an
efficient portfolio manager?
2.7.3 FM : (b) MANAGEMENT OF FUNDS
1. As a management accountant you are asked to introduce a system of capital
expenditure control for your organisation. Explain in detail the important
feature you want to incorporate in system you propose to introduce, with a
suitable example of a project involving capital expenditure.
2. “Efficient inventory management is reflected in the liquidity and profitability of
the firm”. Do you agree? Justify your statement.
3. “Lease financing has proved its unique adaptability to various financial
problems”. Explain with suitable examples.
4. If sales forecast is subject to error, then there is no purpose of budgetary. Do you
agree (or) disagree. Give your views by appropriate examples.
2.7.4 PM : (a) PRODUCTION, PLANNING, CONTROL AND MAINTENANCE
1. List out the different phases of production planning and control in a MNC and
briefly discuss each.
2. Discuss the need for demand forecasting in planning. As a manager discuss the
benefits in an organization.
3. Discuss the techniques involved in quality control. Point out the advantages
and limitations.
4. Assume that you are a production manager for TATA Steel, How will you deal break
down maintenance cost? What types of maintenance you will adopt for them.
2.7.4 PM : (b) QUALITY MANAGEMENT
1. Discuss the characteristics of an effective leader regarding quality of daily usage
products in the present economic circumstances.
2. List out measures to be taken by a manufacturing organization to handle
customer’s complaints in order to retain them.
3. An acceptance control chart has limits that are based on the specification limits
for the product rather than limits which differentiate between random and
assignable causes. Under which circumstance should a quality manager
consider using an acceptance control chart?
4. According to current quality management thinking, what type of approaches to
quality improvement is least likely to produce positive results?
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2.7.5 SYSTEMS : (a) PERSONAL PRODUCTIVITY TOOLS
1. Create a document and write brief notes on applying following operations.
a. Put Bullets and Numbers
b. Apply various Font parameters.
c. Apply Left, Right, and Centre alignments.
d. Apply hyperlinks
e. Insert pictures
f. Insert ClipArt
g. Show the use of WordArt
h. Add Borders and Shading
i. Show the use of Find and Replace.
j. Apply header/footers
2. Compare the cost, overheads and sales figures of a company for last three years
through appropriate chart in MS-Excel.
3. Students will prepare for their upcoming test over mail merge by practicing
three different types of mail merge; from a MS-Access database, an MS-Excel
spreadsheet, and using the Mail-Merge function built into MS-Word.
4. Briefly write the advanced features of the software used in making the
presentation.
2.7.5 (b) INFORMATION TECHNOLOGY
1. As an Information Technology employee express your opinion about client server
network along with its advantages and disadvantages in any company.
2. As a manager of amazon.com how you handle this model and also explain under
which model do Amazon.com comes.
3. As an info entrepreneur, assess your options for growth in software project.
4. How does an ERP system enforce best practices for an Indian organization?

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