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MARKETING MANAGEMENT MBA 202 (Code: MBA202)

MARKETING MANAGEMENT MBA 202
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MARKETING MANAGEMENT MBA 202 MARKETING MANAGEMENT MBA 202
 

MBA202  SOLVED PAPERS AND GUESS 

 

Product Details:         MARKETING MANAGEMENT  MBA 202 SOLVED PAPERS AND GUESS

Format:                        BOOK  MBA 202 CODE

Pub. Date:                    NEW EDITION APPLICABLE FOR Current EXAM

Publisher:                    MEHTA SOLUTIONS

Edition Description:   2016

 

RATING OF BOOK:      EXCELLENT



ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other Rohtak university book solutions now mehta solutions brings top solutions for Rohtak university. this MBA 202 book contains previous year important solved papers plus faculty important questions and answers specially for Rohtak university .questions and answers are specially design specially for Rohtak university students .

 

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MARKETING MANAGEMENT
PAPER CODE: MBA202

Unit-I
Nature and scope of marketing: corporate orientation towards marketplace; building and delivering
customer value and satisfaction; retaining customers; marketing environment; marketing research and
information system
Unit-II
Analyzing consumer markets and buyer behaviour; analyzing business markets and business buying
behaviour; market segmentation, positioning and targeting; tools of product differentiation; marketing
strategies in the different stage of the product life cycle
Unit-III
New product development process; product mix and product line decisions; branding and packaging
decisions; pricing strategies and programmes; managing marketing channels; wholesaling and retailing
Unit-IV
Advertising and sales promotion; public relations; personal selling; evaluation and control of marketing
effort; web marketing; green marketing; reasons for and benefits of going international; entry strategies in international marketing

Old price: 400.00 Rs
Price: 340.00 Rs
Weight: 0.5 Kg
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