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Marketing Management (Code: d201pune)

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D201 SOLVED PAPERS AND GUESS 

 

Product Details:          BHARATI VIDYAPEETH D201 SOLVED PAPERS AND GUESS

Format:                        BOOK

Pub. Date:                    NEW EDITION APPLICABLE FOR Current EXAM

Publisher:                   MEHTA SOLUTIONS

Edition Description2014-15

 

RATING OF BOOK:      EXCELLENT



ABOUT THE BOOK

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  If you find yourself getting fed up and frustrated with other BHARATI VIDYAPEETH book solutions now mehta solutions brings top solutions for BHARATI VIDYAPEETH. this D201 book contains previous year important solved papers plus faculty important questions and answers specially for BHARATI VIDYAPEETH .questions and answers are specially design specially for BHARATI VIDYAPEETH students .

 

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Marketing Management

Code: D201

Semester: II

Objectives:  To enhance management students knowledge as regards to basics of marketing and know

the applications of marketing skills required.

Course Contents:

Topic 1: Marketing Basics

Evolution of Marketing-basic concept of marketing-marketing v/s selling concept-characteristics of  modern market trends-approaches under the study of marketing-changing Government Policies.

Topic 2: Market Segmentation, Market Targeting & Positioning (STP)

Concept  of  Market  Segmentation-nature  &  scope,  bases  with  reference  to  consumer  market  v/s industrial market-product positioning strategies, market segmentation for manufacturing and service sector

Topic 3: Marketing Information System

Key elements-concept of marketing research-its nature and scope-marketing research process-report writing-format-questionnaire technique.

Topic 4: Marketing Planning Mechanism & Control

Concept of Marketing plan-components & process-BCG Matrix, Ansoff Matrix as marketing planning models-marketing control-meaning-marketing audit.

Topic 5: Marketing Strategies

Competitive Marketing Strategies- U.S.P. Strategies- Strategic Marketing v/s marketing strategiesstrategy formulation process.

Topic 6: Marketing Mix

Brief Introduction of 7 P’s of Marketing-Product Mix-Its variables-price mix-concept &skimming v/s penetration pricing-  promotion mix: its elements-distribution mix-logistics in marketing-introduction to service marketing – marketing mix for manufacturing and service sector.

 

Old price: 340.00 Rs
Price: 275.00 Rs
Delivery time: 2-5 days
Weight: 0.5 Kg
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