1.1 PRINCIPLES OF MANAGEMENT1. Choose one academic administrator and another public administrator andconduct interview and then ask them how their job differs from that of businessmanagers. How do they know how well their department, institution ororganization is performing, Since profit is probably not one of the criteria forassessing effectiveness and efficiency?2. Design a interview schedule and conduct the interview a manager in yourlocality and ask him how many subordinates he has. Are different numbers ofsubordinates supervised at the top, the middle, and the bottom of theorganizational hierarchy? What really determines the span of management inthe organization.3. “There are two notions about relationship between job satisfaction andproductivity: a happy worker is a productivity one; a happy worker is notnecessarily a productive one. Critically evaluate this statement and bring out thesituations under which each statement is true”.4. “Planning is the basis, delegation is the key, information is the guide, and actionis the essence of control of.” Trace the relationship between control and otherfunctions with real life examples.1.2 MARKETING MANAGEMENT 1. Examine the suitable demographic segmentation variables other than age andsex for the following industry• Two wheeler• Brewery• Insurance2. You have been selected by the ABC pharmaceutical company to be a sales forcefor the period of three years. Identify and describe how you would progressthrough the steps in effective selling.3. Select an example of a new product failure in the recent context. Explore andprepare a report highlighting the causes for its failure. Do you think a betterunderstanding of consumer behaviour could have contributed to its success inthe market place? Do you accept or not? Justify your stand.4. Design a questionnaire to determine repeat purchase behaviour and brandloyalty with respect to• Fairness cream• Mobile• Sports shoe• Ready-to-wear garments31.3 FINANCIAL MANAGEMENT1. Design an appropriate capital structure which yields more profitability of aservice industry of your choice. Illustrate your answer with the help of anEBIT-EPS Analysis.2. The finance manager should take into account of the time value of money inorder to take a correct financial decision. Elucidate the statement with the helpof suitable illustration.3. The goal of capital management is the maximisation of long run earning topresent share holders – Comment4. You are a finance manager in a manufacturing organization. You came to knowthe sales are very low when compared to the last year. So you have decided to docredit sales. Draft a proposal highlighting the decision areas to be concentratedto avoid non-payment.1.4 OPERATIONS MANAGEMENT1. Selecting a facility location usually involves a sequence of decisions. This sequencecan include a national decision, a regional decision, a community decision and asite decision. Elucidate your views with reference to the above context.2. Why is the management of projects a challenge for most of the managers inproduction systems? How do these managers meet those challenges? What tasksmust the project team perform before the project begins? What tasks must theproject team perform as the project progresses?3. Rane is a medium size manufacture of oil field pumps. The firm has developed anew model of high-pressure, secondary-recovery purge pump which improvedperformance. Hemalatha, manager of process engineering, is trying to decidewhether Rane should make or buy the electronically controlled input valve forthe new pump. Her engineers have developed the following estimates:Make(Process A)Make(Process B) BuyAnnual volume 10000 units 10000 units 10000 unitsFixed cost/year Rs.100,000 Rs.300,000 ---Variable cost/unit Rs.75 Rs.70 Rs.80a) Should Rane make the valve using Process A, make the valve using ProcessB, or buy the valve?b) At what annual volume should Rane switch from buying to making the valveusing Process A?c) At what annual volume should Rane switch from Process A to Process B?44. A JIT implementation team is evaluating lot sizes and setup times throughoutthe factory. The first machine to be evaluated currently requires about 20minutes for the machine operator to complete a changeover between differentpart types. Each part requires 1.2 minutes for processing. Parts are currentlyproduced in batches of 60 units. The labor rate is Rs.14.50 per hour.a) What is the current average labor cost per part, including changeovers?b) If the changeover time could be reduced to 10 minutes, how much labor costper part would be saved using the current batch size of 60 units?c) If the changeover time could be reduced to 10 minutes, how much could thebatch size be reduced in order to achieve the current average labor cost perunit?1.5 HUMAN RESOURCE MANAGEMENT1. “One reason for implementing global training programmes is the need to avoidbusiness losses due to cultural insensitivity”. What sort of training programmewould you recommend to avoid such cultural insensitivity?2. Bring out some real life examples of how to use interest inventories to improveemployee selection. In doing so, suggest some examples of occupationalinterests that you believe might predict success in various occupations includingProfessor, Accountant and System Analyst.3. Design a graphic rating scale for the below mentioned professions:i. Secretaryii. Engineeriii.Web Designer4. Develop an incentive plan for the following positions:i. Chemical Engineerii. Plant Manageriii. Used car sales forceiv. First-line supervisorExamine the factors that you have to consider in reaching your conclusions.51.6 STATISTICS FOR MANAGERS1. The personal director of a company wishes to select applicant for advancedtraining without regard to sex. Let ‘W’ denote Women and ‘M’ Denotes men andthe pattern of arrival be M WWW MMM WW M WWW MMMM W M W MM WWWMM W MMMM WW M WW MMMM WW M WWWW MM WW M W M WW. Willyou conclude that the applicants have arrived in a random fashion?2. The following represent the number of unit of production per day turned out byfour different workers using five different types of machine:Machine TypeWorker A B C D E Total1 4 5 3 7 6 252 5 7 7 4 5 283 7 6 7 8 8 364 3 5 4 8 2 22Total 19 23 21 27 21 111On the basis of this information, can it be concluded that (1) the MeanProductivity in the same for different Machine, (II) the worker’s don’t differentwith regard to productivity3. The average monthly sales of 5000 firms are normally distributed, its mean andstandard deviation are 36,000 and 10,000 respectively, Find.a. The number of firm have sales over 40,000b. The percentage of firms having sales between Rs. 38,500 and Rs 41,000c. The number of firm having sales between Rs. 30,000 and Rs. 40,000The relevant extract of the area table (under normal curve ) is given belowZ 0.25 0.40 0.5 0.6Area 0.0987 0.1554 0.1915 0.22574. Mr. Ramana and Miss. Lalita, Researchers of Management department, Adopteddifferent sampling techniques while investigating the sample of the students toknow the number of students falling in different intelligence level. The results are:Researcher Below Average Average Above Average GeniusRamana 129 90 66 15Lalita 80 66 50 4On the basis of the above data, can we say that the two researchers haveadopted significantly different sampling techniques? Test the hypothesis at (a) 0.05and (b) 0.01 level significance.61.7 MANAGERIAL COMMUNICATION1. Compare the barriers to oral and writtern communication. Which is morechallenging? Provide the ways and means of overcoming these challenges.2. What is the relationship between leadership behaviour and effectiveness ofcommunication? As a leader draft a letter to your subordinates to propose newproduct ideas. (Assume a FMCG company of your choice)3. What is Blogs can be used to promote business for a company selling designerleather goods? List out the essential characteristics of a good blog.4. In what way business and academic reports differ? Draft a business report to besubmitted by a Regional sales manager to Vice President of a company marketingmedical equipments.1.8 ACCOUNTING FOR MANAGERS1. How a financial statement helps the investors and creditors for a service basedcompany and manufacturing company. Give your views by taking any one companyof your choice on both the sector.2. Identify the financial ratio on which Managerial of retail store should focus.Further analyse the various importance of those ratio and give your views. Howit will help the retail store.3. Discuss various applications of the Break Even Chart. Enumerate the variouscriticism usually levelled against Break Even Charts. Differentiate how thisBreak Even chart helps the service sector and manufacturing sector.4.From the following particulars, prepare the Balance Sheet of Sri Mohan Ram.Current Ratio -- 2Working Capital -- Rs. 4,00,000Capital block to Current Assets -- 3:2Fixed Asset to turnover -- 1:3Sales Cash / Credit -- 1:2Stock Velocity -- 2 monthsCreditor’s velocity -- 2 monthsDebtor’s velocity -- 3 monthsCapital block Net Profit -- 10% of turnoverDebentures / Share Capital -- 1:2Gras Profit Ratio -- 25% (to Sales)Reserve -- 2.5% of turnover
