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Ms-11 Dec 2007

MS-11   Dec, 2007


1. Identify an organization of your choice. Explain how technological and economic forces can present opportunity as well as a threat to the organization..

2. Diflerentiate between a business level strategy and corporate level strategy. Illustrate your answer with the help of an example and its relevance in the present context.

3. Explain the various steps involved in the Merger and Acquisition deals. Give suitable examples.

4. Explain the methods and techniques used in strategic control systems. Support your answer with examples.

5. a) What are the major factors, which are necessary to match the structure of the organization with the needs of the strategy ?

b) Why is it necessary for the top management in a business organization to match the structure to the strategy ?

6. Assume that you and your friend are investors and wish to start a restaurant in the same city. You wish to cater to family food needs, whereas your friend wishes to cater to the needs of people who specialized foods like continental, with nice surroundings. It is clear that both the businesses will need different functional strategies. How would you suggest the planning and implementation of functional strategy for each restaurant ?

7. Assume. that you wish to open a bookstore close to your campus. You have already conducted the market research to assess the need for a bookstore. Assume that you belleve that any of the two generic strategies could be' successful for the bookstore : niche low-cost strategy and niche-differentiation strategy. Answer the following for both the strategies separately.

(a) What type of physical store should you create ?

(b) What kind of books would you have as the inventory of the bookstore ?

(c) What kind of in-store services would you provide to customers ?

Ms-11 june 2011
Ms-11 Dec 2008


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