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Ms-66 December, 2009 Marketing Research

December, 2009

Ms-66 : Marketing Research

SECTION A

1. (a) What are the different ways of classification of Data ? Explain.

(b) Illustrate the different methods of graphical presentation of data.

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Ms-66 June, 2010 Marketing Research

June, 2010

Ms-66 : Marketing Research

SECTION – A

1 (a) Explain briefly the basis of classification of various types of research design available to the researcher.

(b) Identify the major problems in conducting Marketing Research in India. Suggest possible solutions to overcome these problems.

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Ms-66 June, 2011 Marketing Research

June, 2011

Ms-66 : Marketing Research

SECTION – A

1.  Discuss the situations under which Factor Analysis can be used ? List the steps involved in using Factor Analysis.

2.  What are the different Probability Sampling methods ? Explain with the help of examples.

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Ms-66 December, 2011 Marketing Research

December, 2011

Ms-66 : Marketing Research

SECTION – A

1. (a) Discuss the relevance and the scope for conducting Marketing Research in the current competitive scenario.

(b) Why it is necessary for marketers to estimate the value and cost of information before conducting research ? Elaborate.

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Ms-66 December, 2012 Marketing Research

December, 2012

Ms-66 : Marketing Research

SECTION-A

1. For each of the following situations, indicate the most appropriate Research Design, giving reasons.

(a)  A Brand Manager wishes to have a better understanding of the image of his/her brand.

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Ms-66 June, 2013 Marketing Research

June, 2013

Ms-66 : Marketing Research

SECTION-A

1. (a) Explain the various stages involved in Marketing Research Process.

(b) What is a Research Design ? Explain in brief the different types of Research Designs.

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