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December, 2009
Ms-65 : Marketing of Services
SECTION – A
1. (a) What is so distinctive about services marketing that it requires a special approach and body of knowledge ?
(b) "Growth in services is at the expense of manufacturing sector of the economy." Do you agree with the statement ? Justify your answer.
June, 2010
Ms-65 : Marketing of Services
SECTION – A
1(a) What is so distinctive about services marketing that it requires a special approach, set of concepts and body of knowledge ?
(b) Give examples of services that are high in credence qualities. How do high credence qualities affect consumer behaviour for these services ?
June, 2011
Ms-65 : Marketing of Services
SECTION – A
1. (a) How is information search behaviour different in case of services as compared to goods ? Explain with the help of suitable examples.
(b) Discuss the importance of physical evidence for the following :
December, 2011
Ms-65 : Marketing of Services
SECTION – A
1. (a) Differentiate between the following giving suitable examples :
(i) Search, experience and credence qualities.
December, 2012
Ms-65 : Marketing of Services
SECTION – A
1. (a) With the help of suitable examples, explain the concept of 'Services Marketing Triangle'. (b) Explain the four modes of service delivery in international trade of services, giving examples of each.
2. (a) Identify a particular service organisation for which you believe 'physical evidence' is particularly important in communicating with customers. Prepare the text of a presentation as a manager of that organisation highlighting the importance of physical evidence in the organisation's marketing strategy.
June, 2013
Ms-65 : Marketing of Services
SECTION - A
1. (a) Discuss 'Inseparability' and 'Perishability' as characteristics of services. Also describe their marketing implications for a hospital.
(b) What are the additional three 'Ps' of service Marketing Mix ? Discuss each . Also discuss the relevance of 'Services Marketing Triangle' for a consultancy company.
