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June, 2010
Ms-64 : International Marketing
SECTION – A
1(a) Why has there been such an increase in interest by business firms in international marketing ? Will this continue to increase ? Why, or why not ?
(b) What is the basic objective of setting up of Export Promotion Councils ? Explain their major functions.
June, 2011
Ms- 64 : International Marketing
SECTION – A
1. (a) What are the reasons for a firm entering into international markets ? Discuss giving
suitable examples.
December, 2011
Ms-64 : International Marketing
SECTION - A
1. (a) Describe the differences between ethnocentric, polycentric, regiocentric, and geocentric orientations. How do these orientations affect international marketing practices ?
(b) Differentiate between various types of Regional Economic Groupings giving suitable examples.
December 2012
Ms-64 : International Marketing
SECTION-A
1. Differentiate between the following:
(a) Ethnocentric and Geocentric Orientations.
June, 2013
Ms-64 : International Marketing
SECTION-A
1. (a) What are the economic and non - economic reasons that a firm considers for entering International Markets ? Explain.
(b) What are the different forms of Regional Economic Groupings for trade cooperation ? Give examples to illustrate your answer.
