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December, 2011
Ms-68 : Management of Marketing Communication and Advertising
SECTION - A
1.(a) Discuss the concept of Integrated Marketing Communication as a tool for market development strategies.
December, 2012
Ms-68 : Management of Marketing Communication and Advertising
SECTION – A
1. (a) Explain the various sources of misunderstanding that may thwart the process of marketing communication, giving suitable examples.
(b) In what ways the advertisers make use of consumer learning concepts ?
June, 2013
MS-68: Management of Marketing Communication and Advertising
SECTION – A
1. (a) Explain some of the important learning theory concepts of relevance to advertisers.
(b) Discuss the Ethical Issues in Advertising giving suitable examples.
December, 2009
Ms-66 : Marketing Research
SECTION A
1. (a) What are the different ways of classification of Data ? Explain.
(b) Illustrate the different methods of graphical presentation of data.
June, 2010
Ms-66 : Marketing Research
SECTION – A
1 (a) Explain briefly the basis of classification of various types of research design available to the researcher.
(b) Identify the major problems in conducting Marketing Research in India. Suggest possible solutions to overcome these problems.
June, 2011
Ms-66 : Marketing Research
SECTION – A
1. Discuss the situations under which Factor Analysis can be used ? List the steps involved in using Factor Analysis.
2. What are the different Probability Sampling methods ? Explain with the help of examples.
December, 2011
Ms-66 : Marketing Research
SECTION – A
1. (a) Discuss the relevance and the scope for conducting Marketing Research in the current competitive scenario.
(b) Why it is necessary for marketers to estimate the value and cost of information before conducting research ? Elaborate.
December, 2012
Ms-66 : Marketing Research
SECTION-A
1. For each of the following situations, indicate the most appropriate Research Design, giving reasons.
(a) A Brand Manager wishes to have a better understanding of the image of his/her brand.
June, 2013
Ms-66 : Marketing Research
SECTION-A
1. (a) Explain the various stages involved in Marketing Research Process.
(b) What is a Research Design ? Explain in brief the different types of Research Designs.
December, 2009
Ms-65 : Marketing of Services
SECTION – A
1. (a) What is so distinctive about services marketing that it requires a special approach and body of knowledge ?
(b) "Growth in services is at the expense of manufacturing sector of the economy." Do you agree with the statement ? Justify your answer.
June, 2010
Ms-65 : Marketing of Services
SECTION – A
1(a) What is so distinctive about services marketing that it requires a special approach, set of concepts and body of knowledge ?
(b) Give examples of services that are high in credence qualities. How do high credence qualities affect consumer behaviour for these services ?
June, 2011
Ms-65 : Marketing of Services
SECTION – A
1. (a) How is information search behaviour different in case of services as compared to goods ? Explain with the help of suitable examples.
(b) Discuss the importance of physical evidence for the following :
December, 2011
Ms-65 : Marketing of Services
SECTION – A
1. (a) Differentiate between the following giving suitable examples :
(i) Search, experience and credence qualities.
December, 2012
Ms-65 : Marketing of Services
SECTION – A
1. (a) With the help of suitable examples, explain the concept of 'Services Marketing Triangle'. (b) Explain the four modes of service delivery in international trade of services, giving examples of each.
2. (a) Identify a particular service organisation for which you believe 'physical evidence' is particularly important in communicating with customers. Prepare the text of a presentation as a manager of that organisation highlighting the importance of physical evidence in the organisation's marketing strategy.
June, 2013
Ms-65 : Marketing of Services
SECTION - A
1. (a) Discuss 'Inseparability' and 'Perishability' as characteristics of services. Also describe their marketing implications for a hospital.
(b) What are the additional three 'Ps' of service Marketing Mix ? Discuss each . Also discuss the relevance of 'Services Marketing Triangle' for a consultancy company.
June, 2010
Ms-64 : International Marketing
SECTION – A
1(a) Why has there been such an increase in interest by business firms in international marketing ? Will this continue to increase ? Why, or why not ?
(b) What is the basic objective of setting up of Export Promotion Councils ? Explain their major functions.
June, 2011
Ms- 64 : International Marketing
SECTION – A
1. (a) What are the reasons for a firm entering into international markets ? Discuss giving
suitable examples.
December, 2011
Ms-64 : International Marketing
SECTION - A
1. (a) Describe the differences between ethnocentric, polycentric, regiocentric, and geocentric orientations. How do these orientations affect international marketing practices ?
(b) Differentiate between various types of Regional Economic Groupings giving suitable examples.
December 2012
Ms-64 : International Marketing
SECTION-A
1. Differentiate between the following:
(a) Ethnocentric and Geocentric Orientations.
June, 2013
Ms-64 : International Marketing
SECTION-A
1. (a) What are the economic and non - economic reasons that a firm considers for entering International Markets ? Explain.
(b) What are the different forms of Regional Economic Groupings for trade cooperation ? Give examples to illustrate your answer.
