ASSIGNMENT

Course Code : MS-6

Course Title : Marketing for Managers

Assignment Code : MS-6/TMA/SEM-II/2019

Coverage : All Blocks

Note : Attempt all the questions and submit this assignment to the coordinator of your study center on or

before 31st October, 2019.

1. a) Distinguish between a product and service with suitable examples and highlight the unique

characteristic that services possess.

b) What are the reasons that marketers should consider human needs and wants while planning for

new products or services to be offered? Explain with a suitable example of your choice.

2. a) Discuss the major elements of marketing mix. Explain how these elements aid in formulating

marketing strategies in the following situation.

(i) Cab aggregator (Ola or Uber)

(ii) Selling of heavy engineering equipment.

b) Discuss the concept of a market Vs the concept of market segmentation with suitable examples.

3. a) Every product or service conceived and offered is the outcome of the various behavioral factors

that the marketer should consider. Explain what kind of factors are required in the following.

(i) Low cost Airlines

(ii) Movie viewing in multiplexes

b) What is a Product? Discuss products classification with examples. What is the concept of

product life cycle and explain the importance of each of the stages in the following

(i) Brand of smart phone of your choice

(ii) DTH operator in your location

4. a) What are the various branding and packaging decisions that a marketer had to consider and

why? Explain with a suitable example the merits and limitations of these decisions.

b) How do pricing polices and practices affect a manufacturing and marketing firm? Explain with

an example. What is Sales forecasing? Discuss the various methods and their relevance.