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MARKETING MANAGEMENT1. Examine the suitable demographic segmentation variables other than age andsex for the following industry• Two wheeler• Brewery• Insurance2. You have been selected by the ABC pharmaceutical company to be a sales forcefor the period of three years. Identify and describe how you would progressthrough the steps in effective selling.3. Select an example of a new product failure in the recent context. Explore andprepare a report highlighting the causes for its failure. Do you think a betterunderstanding of consumer behaviour could have contributed to its success inthe market place? Do you accept or not? Justify your stand.4. Design a questionnaire to determine repeat purchase behaviour and brandloyalty with respect to• Fairness cream• Mobile• Sports shoe• Ready-to-wear garments
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