IBO-2 SOLVED ASSIGNMENT HELP 2014
Product Details: IBO-2 SOLVED ASSIGNMENT HELP
Product Name: International Marketing Management
Format: PDF OR WORD FILE
Pub. Date: NEW EDITION LAST DATE 31ST oct 2014
Edition Description: 2014
Rating Of Assignment: A
1. What is international marketing research? Discuss its importance in shaping marketing strategies of the international firm.
2. Describe in detail the barriers to international marketing of services.
3. Differentiate between the following:
(a) Direct channel & Indirect channel of international distribution.
(b) International Advertising & Sales Promotion.
4. Describe the phases in the international product life cycle. Also discuss the product
5. Write short notes on the following:
(a) EPRG Orientation
(b) Economic Environment
(c) Essentials of effective segmentation