solved assignment for 2010 available
1 a) Discuss the importance of retailing in India. What are the key factors that contribute to the growth of the organized retailing in India?
b) What are the benefits and limitations of store retailing versus on-line retailing?
2 a) Discuss Atmospherics, as a pull strategy in retail business.
b) What is merchandising? Explain the various factors that affect merchandise mix decisions .
3 a) what are the objectives of sourcing function? Explain the various modern retail formats in India, with suitable examples.
b) Discuss the various strategies of customer relationship marketing in retail sector.
4 a) Explain the different types of situation variables and explain their influence on the shopping behaviour of consumers in a planned shopping mall.
b) Of late Catalog retailing is gaining importance in India, what are the pros and cons of this method of marketing? Illustrate with suitable examples.